December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands Are Taking Over Hollywood Barbie-Style

When it comes to the future of entertainment, brands are everything–Hollywood’s just Ken. Greta Gerwig’s Mattel-derived 2023 blockbuster proved that millions of people would spend billions of dollars to live in a Barbie world for two hours. And as far as Oscar-winning manager-producer Michael Sugar is concerned, that movie is just the tip of the…
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