December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Here’s Why Alexis Ohanian Chose X to Stream His New Reality Series The Offseason

The first season of the reality television series The Offseason will premiere on X (formerly Twitter) on Oct. 18, a decision that coproducer Alexis Ohanian attributed to the greater creative control the platform offered compared to traditional streamers. Speaking on-stage at ADWEEK’s Brandweek event in Phoenix, Ariz., Ohanian shared the rationale that led him and…
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