Voices of Hope launches powerful campaign and new website to tackle mental health stigma

AUCKLAND, Today: A fresh campaign and revamped website from Voices of Hope are tackling mental health stigma head-on. Featuring six powerful stories, the campaign amplifies voices of individuals who share their personal mental health journeys.

These stories aim to break down stigma, build understanding, and offer hope to others in similar situations. Each story offers a raw look at resilience, recovery, and hope, encouraging deeper empathy and support within the community.

In addition, a newly designed website by FCB Aotearoa improves engagement and makes it easier for people to connect with these powerful stories of hope.

Genevieve Mora, Co-founder and General Manager of Voices of Hope said, “We are thrilled to launch our latest set of lived experience stories and our redesigned website and we’re so grateful for FCB’s time and expertise.

“This is a great example of how our industry can use their skills to create real change.” – Sheryl Dunlop

“We have been working on these projects for a few months now and to finally release them to the world is truly special. Both projects represent our commitment to sharing authentic stories and creating a more accessible platform for our community. We hope these stories will inspire and resonate with people from all walks of life.”

UnLtd Aotearoa, a social purpose organisation, facilitated the partnership between FCB and Voices of Hope.

Sheryl Dunlop, General Manager of UnLtd Aotearoa, commented, “This is a great example of how our industry can use their skills to create real change.

“The skilled time and expertise that FCB has put into this mahi for Voices of Hope shows their commitment to make a lasting impact for a diverse range of communities across the motu.”

Lucy Sparks, Business Development Director at FCB, added, “It has been an incredibly rewarding experience… We hope the new website will serve as a beacon to anyone facing mental health challenges.”