November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Here’s the Marketing Playbook That Put Chili’s Baby Back on the Map

After several years of declining relevance, Chili’s is baby back. The brand, in partnership with its creative agency Mischief, used social listening and price-sensitive messaging to reverse a pandemic-induced slide in relevancy, chief marketing officer George Felix told a crowd of marketers Wednesday at ADWEEK’s Brandweek event in Phoenix, Ariz. “So much of Chili’s popularity…
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