Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling...
Month: September 2024
AUCKLAND, Today: WorkComms has teamed up with Sport NZ and Coach For Life to launch a national campaign celebrating over...
A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where...
New Zealand’s newest and largest wealth management entity, FirstCape, has launched its new brand identity via creative agency partner Thinkerbell...
A helicopter crew shared by New York stations WCBS and WNYW found a missing child who turned out to be...
Every fall, fashion lovers gather in New York for a week to get a preview of what's to come. This...
Top of the Ticker: Hurricane Francine is set to make landfall in Louisiana today as a possible Category 2 storm....
Many marketers are eager to learn what generative artificial intelligence products can do for their brands. But before everyone gets...
AUCKLAND, Today: Snap Inc., the company behind Snapchat, announced it now reaches over 1.5 million monthly active users in New...
Lego opened an immersive art gallery for children in the heart of Paris, following new research that shows many families...