Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of...
Month: September 2024
Carhartt has named Norma Delaney as vp of brand marketing and creative. With over 20 years of experience in the...
With the cost of customer acquisition on the rise – and access to signal on the demise – brands need to invest...
VMO has announced the launch of its retail media network, VMO Shop, with plans to deliver more than 50 shopping...
The E.W. Scripps Company has crossed the TV upfront finish line, and women's sports scored big. Brian Norris, the company's...
The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption...
AUCKLAND, Today: Hawke’s Bay wines are making history as the first New Zealand wines to be featured for tastings at...
Cyera Williams has left Harrisburg, Pennsylvania Fox affiliate WPMT. "This will be my last week at Fox43 News," she wrote...
303 MullenLowe has unveiled its first marketing activity for global children’s storytelling company tonies, as part of the award-winning brand’s...
Another presidential debate night is upon us, and this time we have a new face on the Democratic ticket facing...