REACH’s new playful campaign puts print back in play

AUCKLAND, Today: Say goodbye to endless scrolling and standard click-through rates – there’s a new campaign changing how we think about marketing. REACH, a multi-channel marketing agency, is shaking things up with their bold approach to letterbox marketing.

Their latest campaign features a marketer burned out from failing to succeed with digital ads alone. She stumbles upon a quirky “child-man” who introduces her to the world of creative, tangible printed marketing. Letterbox marketing, once thought outdated, is digital’s perfect partner.

In an era ruled by screens, REACH shows how creating a physical connection with customers elevates digital campaigns to new levels.

“We wanted to have some fun with the myths out there about printed marketing,” said Gemma Ede, Marketing & Strategy Director at REACH.

“The idea that print is old-fashioned or doesn’t get results is simply untrue. In tough economic times, the brands that still take the time to craft something emotional and engaging – rather than just blasting out deals – are the ones that people remember.”

“The idea that print is old-fashioned or doesn’t get results is simply untrue. In tough economic times, the brands that still take the time to craft something emotional and engaging – rather than just blasting out deals – are the ones that people remember.” – Gemma Ede

This playful approach isn’t new for REACH. Their well-known “digital scrolling zombie” ad last year humorously pointed out the pitfalls of relying too heavily on digital ads. This latest campaign reinforces that multi-channel marketing is the key to success.

Having evolved from their beginnings as a letterbox marketing specialist, REACH now offers multi-service campaigns that integrate offline and online strategies. Their creative work doesn’t just get noticed – it leaves a lasting impression.

As others focus on digital overload, REACH encourages marketers to step away from the noise and embrace a creative, emotional, and tangible approach.

Check out the new video to see why printed marketing is thriving and ready to boost your digital efforts.

About REACH
REACH is a multi-channel marketing agency with a passion for smart, creative campaigns that cut through the noise. From letterbox marketing that makes an impact to digital strategies that shine, REACH helps brands connect with their audiences in unforgettable ways.

• reach.nz