The Comms Council is hosting its annual Effectiveness Breakfast on October 23. The event occurs the week prior to the Effie Awards Aotearoa Gala Dinner and promises to unlock the secrets of award-winning effectiveness.
James Hurman—advertising effectiveness expert and founder of Previously Unavailable— will share initial findings from the Comms Council Aotearoa Effectiveness Database.
The Database has been gathering data since 2022 and provides insights into the common features of Aotearoa’s most effective campaigns.
Words from 2023 winners
Attendees will also hear from the teams behind some of 2023’s Effie Gold-winning campaigns. Discover the collaboration, thinking, and strategy that made these campaigns stand out amongst the best in the industry:
- Fire and Emergency New Zealand and Motion Sickness for their work “Amazingly Fast Behavioural Change – You’re Cooked. Recipes to Avoid Disaster”
- Kiwibank New Zealand and Special for their work “Reigniting NZ’s Relationship with Kiwibank”
The Effectiveness Breakfast is a must for marketers and agency practitioners seeking to make their work more effective in delivering large scale commercial outcomes.
Date: Wednesday, 23rd October 2024
Time: 9:00 AM to 11:30 AM
Location: TVNZ Atrium, 100 Victoria Street, Auckland
Tickets: https://events.humanitix.com/2024-effectiveness-breakfast-hosted-by-james-hurman
The post Discover the secrets of award-winning effectiveness over breakfast appeared first on stoppress.co.nz.
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