Four senior leaders for billups across ANZ, Middle East

Independent out-of-home agency billups has announced four senior leaders to drive growth across the Australia and New Zealand, and Europe and Middle East regions.

Nicci Loudon has been named Business Director ANZ, and Kirstie Caldwell as Account Director ANZ. David Hawkins and Wissam El Rayess are the new Managing Director and Business Director for the Middle East, respectively.

These appointments are part of a strategic expansion that includes acquiring four OOH agencies worldwide in the past year and a remarkable 123% revenue growth over the past three years. billups also recently named Claudia Valderrama as Global Chief Operating Officer and Ben Milne as Chief Executive Officer for the Asia-Pacific region. 

Loudon, formerly at Talon Outdoor, has extensive expertise in client services and business development. As Business Director, ANZ, Loudon will oversee regional operations and growth strategies and will be based in Melbourne.

Caldwell, with a successful track record at JCDecaux Australia and Talon, will serve as Account Director, ANZ. Caldwell will focus on enhancing client engagement and optimizing campaign performance for clients and will be based in Sydney.

Hawkins, and El Rayess, both previously with JCDecaux, will be based in Dubai. Hawkins will lead the Middle East operations from Dubai, focusing on expanding billups’ presence in the region and delivering value to clients and El Rayess will drive business development initiatives and strengthen client relationships in this dynamic market.

“David, Wissam, Nicci, and Kirstie each bring strong market expertise and talent to billups as we continue our global expansion,” said David Krupp, Global CEO at billups. “Their appointments represent a significant step in our mission to make all Out-of-Home advertising accessible and accountable. With their leadership, we are poised to deliver even greater value to our clients by providing consistent in-house billups services and measurement across international activations.”

“I look forward to returning to Australia and supporting billups’ focus on Out-of-Home optimization and analytics by applying my local and international experience,” says Loudon, Business Director, ANZ at billups. “Ben Poole, Rohan Prasad, Kirstie Caldwell, and I will foster a collaborative culture with clients in the vibrant OOH sector.”

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