Sleep well at night knowing MAS has got it covered

Kiwi insurance and investment company MAS is venturing into video advertising for the first time in its latest brand campaign on what keeps people awake at night.

It focuses on the universal truth that no matter whether it’s big, life-changing decisions or small, everyday worries (like don’t forget, it’s bin day tomorrow), these thoughts can nag, especially in the middle of the night.

MAS’s message is simple: there’s no need to overthink it – with its range of insurance and investment solutions, members can sleep easy knowing their financial future is secure.

Chief Marketing and Distribution Officer, Matt Harvey says, “MAS is this wonderful little secret in the Financial Services industry that we want to share with more like-minded New Zealanders. We’re proud of our world-class service, premium products and expert advice, and we look forward to welcoming more Kiwis into this great little mutual”.

The creative team behind the campaign wanted to reflect the unique role MAS plays as a mutual where the wellbeing of its members always comes first. Rather than focusing purely on the functional side of their offerings, the campaign speaks to a deeper need for reassurance and peace of mind. 

EightyOne ECD, Chris Bleackley was up all night wondering what to say. “We knew that MAS was primed to launch something out of the ordinary, so it was a fantastic challenge to make their dreams come true,” was all he could manage.

Thanks to Ariel Martin and the team at Scoundrel, the campaign runs across cinema and online video and is supported by OOH, print and social channels managed by EightyOne Media.

The post Sleep well at night knowing MAS has got it covered appeared first on stoppress.co.nz.

stoppress.co.nz