Winner, winner, swap fake cash for fried chicken dinner

For one day only, KFC stores across Aotearoa will accept board game currency in place of real cash.

The new promotion, KFCurrency, was launched via the fast-food chain’s agency village in response to growing frustration amongst Kiwi at the inability to win big with restaurant promotions.

So, KFC is giving customers a chance to swap fake cash for real chicken – by exchanging any board game currency they currently have sitting discarded in holiday homes or rumpus rooms.

On Tuesday 8 October, simply purchase any item in-store between the hours of 10am and 4 pm, and choose from three popular menu items: 2x Secret Recipe Chicken and fries, 2x Hot & Crispy Boneless and fries or 6x Chicken Nuggets and fries.

The item is free with a purchase of any value and is limited to one free menu item per transaction, redeemable in-store only.

Everyone is a winner

Restaurant Brands, General Manager, Clark Wilson says: “There’s no monopoly on good consumer promotions in New Zealand and we wanted to show Kiwi that they don’t need to take a chance on savings with a promo where they might win. Anyone that enters a KFC store on Tuesday is guaranteed to walk away a winner”.

Special PR was responsible for creative ideation, media relations and influencer marketing; Stanley St was responsible for creative and ATL; Culture was responsible for social content and PHD was responsible for media buying and planning.

The KFCurrency promotion is available tomorrow only and is amplified through social media, OOH, radio, influencer, and PR.

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