Q3 2024 shows continued growth for OOHMAA

AUCKLAND, Today: The Out of Home Association Aotearoa (OOHMAA) is excited to report continued growth in the Out of Home industry for the third quarter of 2024, despite challenging market conditions.

Revenue for Q3 2024 reached $ 49 million, representing a 4.6% increase compared to the same period in 2023. This marks the strongest quarterly performance on record for the Out of Home industry in Aotearoa despite the continuing challenges of market conditions.

Key Highlights

• Digital Out of Home (DOOH): DOOH remains the primary growth driver, accounting for 78% of total revenue, $ 38.9 million, an increase of 8.1% year over year
• Programmatic DOOH (pDOOH) Surges: pDOOH continues its expansion, growing by 16% year-on-year to reach $ 3.6 million. This represents 9.4% of total DOOH revenue for the quarter, reflecting the increasing adoption of programmatic technology in the advertising landscape

“Out of Home’s ability to deliver results and captivate audiences in high-visibility environments has been a critical factor in its continued success, attracting agencies and clients to the medium.” – Natasha O’Connor

The strong performance of Out of Home in Q3 2024 highlights its effectiveness as an advertising medium. Advertisers appreciate Out of Home’s ability to reach large audiences quickly, create powerful impact, and deliver messages in a clutter-free environment.

“Out of Home’s ability to deliver results and captivate audiences in high-visibility environments has been a critical factor in its continued success, attracting agencies and clients to the medium,” says Natasha O’Connor, CEO of OOHMAA.

“As we continue to navigate the current challenging landscape, we remain focused on demonstrating the unique power of Out of Home to our clients, ensuring we maintain and grow the momentum we’ve achieved to date.”