November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Story Behind The Game That Captivated Thousands of US Latinos

In 2017, I left my job as a creative in Hispanic marketing. I was tired of seeing brands push narratives that felt out of touch with my life and the lives of other young Latinos in the U.S. As an immigrant from Guatemala, I knew that the Latino experience here is diverse and nuanced. Yet,…
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