November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Shutterfly Wants to Banish Generic, Throwaway Gifts This Holiday Season

No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any “talking” wall plaque or novelty necktie-and yet those gifts, or “gifts,” arrive each year, destined for dusty basements and yard sales across America. Shutterfly, in one of the first holiday ads to launch for the 2024 season, suggests…
Adweek Feed