November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon’s Interactive Ads Get Battery-Powered by Duracell Success

Amazon announced new interactive video formats in May ahead of TV upfront week, and now the company is revealing some early success from its shoppable ads with Duracell. Duracell was one of the early adopters of Amazon’s latest interactive formats, using Prime Video ads’ shoppable carousel to showcase its products to viewers. For instance, in…
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