November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Health Care Marketers Can Develop HIPAA-Compliant Audiences

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages. Yet health care marketing has lagged far behind in data segmentation because of the complex requirements of HIPAA (Health Insurance Portability and Accountability Act). The issue isn’t a lack of data but the time and resources needed to […]

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