The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages. Yet health care marketing has lagged far behind in data segmentation because of the complex requirements of HIPAA (Health Insurance Portability and Accountability Act). The issue isn’t a lack of data but the time and resources needed to […]
The post How Health Care Marketers Can Develop HIPAA-Compliant Audiences appeared first on AdExchanger.
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