Kiwis can now ride the route 24 bus through the heart of Sandringham to the city centre and celebrate Diwali in all its colour and joy along with our Indian community.
Graphic artists Shiv Narandas and Jaishree (Jai) Pancha have teamed up with Auckland Transport (AT) to design a Bollywood-inspired bus to provide passengers with an authentic experience of Indian culture and the tradition of Diwali.
“Buses are a great metaphor for Auckland’s culture. Many people from different walks of life come together to share a journey,” says Narandas.
“Our job was to elevate this journey by designing a bus with Diwali and Indian culture in mind, giving riders an authentic experience into the vibrant and playful nature of Diwali,” adds Pancha.
Inspired by Diwali’s universal themes of light, celebration, and the cultural richness of India, Narandas and Pancha worked with the Creative@AT team and cultural advisors (mums, dads, aunties, uncles and cousins included) to help tailor a design to celebrate Auckland, the Indian community and the city’s vibrant multiculturalism.
The design concept ‘Once Upon a time in Bollywood’ draws on the larger-than-life aesthetic of Bollywood and the traditional folk-art of truck decoration, a common sight in India.
“The bus design feels like a cultural mash-up, with swirling patterns and dramatic type creating a sense of motion while also honouring the working-class artistry of India’s highways,” says Shiv.
AT India Connect Network leader, Pragati Vasisht has played a key role throughout the creation of the artwork to ensure it would be well received by the community. Fluent in Hindi, she was also able to assist with translation.
“Shubh Deepavali written शुभ दीपावली with prominence on the outside of the bus, essentially translates as ‘wishing you an auspicious Diwali’ and we’re really grateful to Pragati for her support and cultural blessing for this beautiful work” says Chris Swift, Creative Director, Creative@AT.
The post Bollywood-inspired bus brings Aucklanders together to celebrate Diwali appeared first on stoppress.co.nz.
More Stories
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
Ecotricity and Colenso work towards a cleaner greener Aotearoa