Where competitors like Asics and New Balance have found success in striking a balance between their performance wear and streetwear offerings, Saucony is finding its footing with the latter, under the direction of new global chief marketing officer (CMO) Joy Allen-Altimare. Since joining the 126 year-old footwear brand in June, Allen-Altimare has forged partnerships that…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Waka Kotahi tackles drug driving with FCB and MBM
Unbound joins HubSpot for elite client data