Programmatic

Beyond Brat: The Trend & Brand Product Formula Is No Longer Enough

Earlier this year, restaurant critic Pete Wells excused himself from the table after twelve years. In his last essay for The New York Times, he paints a bleak portrait of a hyper-optimized restaurant industry and dining culture devoid of personal exchanges, humanity and friction. Wells also takes issue with the rise of TikTok foodfluencers, where…
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