Realestate.co.nz’s new campaign takes the stress out of property hunting

AUCKLAND, Today: Navigating the property market can be a whirlwind of excitement and stress. Showing they get these ups and downs, realestate.co.nz has launched a bold new campaign with a fresh look.

Created by The Monkeys Aotearoa, part of Accenture Song, this campaign builds on the brand’s ‘It all starts here’ platform from 2022. The refreshed design aims to appeal to renters, buyers, and sellers, helping make their property journey smoother.

Focusing on key property challenges—saving time, transparency, and accuracy—the campaign uses clever placements and relatable messages to establish realestate.co.nz as the go-to for New Zealanders’ property needs.

It’s rolling out nationwide across digital platforms, radio, social media, and outdoor advertising.

The updated design also invites customers to explore realestate.co.nz for a seamless experience. Once logged in, the app unlocks features designed for an intuitive, personalised journey.

“We’ve developed an evolved look and feel for the brand that removes the requirement for cheesy, generic stock shots.” – Damon Stapleton

Damon Stapleton, Chief Creative Officer at The Monkeys Aotearoa, shares, “The real estate industry is a busy, cluttered one, so in order to create cut through, we have really enjoyed the challenge of bringing people’s property insights to life in a visually striking way.”

“We’ve developed an evolved look and feel for the brand that removes the requirement for cheesy, generic stock shots. A typographically led headline has key images that subtly aid with humour and the modern, unique design language supports in visualising the humanity of the insightful moments.”

Vanessa Williams, General Manager of Marketing & Media at realestate.co.nz, says, “I’m super proud of the campaign, and it’s also been exciting to watch our bold new visual design approach come to life.”

She adds, “We’ve been helping people buy, sell, or rent property since 1996, and the new campaign further supports solving Kiwi’s property searching needs.

“As New Zealand’s longest-standing property site, our mission is to empower people with a search tool they can use to find the life they want to live.”

CREDITS

Client: realestate.co.nz
CEO: Sarah Wood
GM, Marketing & Media: Vanessa Williams

Creative Agency: The Monkeys Aotearoa, part of Accenture Song
Chief Creative Officer: Damon Stapleton
Senior Strategist: Craig McLeod
Head of Integrated Production: Rosie Grayson
Group Business Director: Ruth Coulson
Creative Director: James Conner
Creative Director: Christie Cooper
Art Director: Zac Nairn
Copywriter: Casey Clarke
Senior Designer: Lucinda Fortescue-Hansen
Senior Finished Artist: Lisa Stowers
Studio Designer: Vivian Heng

Post Production: The Craft Shop

Media Agency: OMD New Zealand