Chemistry revamps Digital Arena for creative success

AUCKLAND, Today: Chemistry has successfully rebranded and digitally transformed Digital Arena, an Apple IT partner specialising in bespoke technology solutions for New Zealand’s creative industries.

Their revamp includes a strategic repositioning, a complete brand makeover, and a cutting-edge website that cements Digital Arena as a leader in supporting New Zealand’s creatives to ‘Keep the flow’.

In collaboration with Digital Arena’s founder and CEO, Neil McGowan, the new brand identity breaks the mold in the IT world, reflecting their commitment to fostering creativity with client-centered tech support.

Neill McAlpine, Senior Art Director at Chemistry said, “We’ve all experienced the spinning wheel of death – and we know how it can interrupt the creative flow. We wanted to present Digital Arena’s service as the antithesis to this.

“We are thrilled with the partnership and the exciting new direction this collaboration has taken.” – Neil McGowan

“Our new brand design features signature ‘flow devices’, which give it a modern, contemporary feel, alongside subtle throwbacks to the earlier days of Mac design, which are a nod to Digital Arena’s origin as the original Apple fans.

“The web experience further brings to life the idea of flow, creating an effortless user experience that really stands out in the category.”

Chemistry has also orchestrated a strategic social media and public relations blitz in partnership with Colin Kennedy at Iron Road, aiming to elevate Digital Arena’s role as a facilitator of ‘flow’ in the local market over the next few months.

The plan includes a mix of targeted social media content, PR efforts, and outreach programs designed to position Digital Arena as the go-to Apple I.T. solutions partner for creative firms.

“We are thrilled with the partnership and the exciting new direction this collaboration has taken,” said Neil McGowan. “Chemistry has perfectly captured our vision and translated it into a brand and strategy that truly reflects our mission to provide white-glove I.T. support to creative businesses across New Zealand.”