Welcome back to New World, Mt Albert

AUCKLAND, Yesterday: The revamped New World has made its comeback in Mt Albert, reopening after the devastating floods during the Auckland Anniversary celebrations forced it to shut down.

Rising from the disaster, the store returns—bigger and enhanced—ready to greet the community once more.

Sam and Victoria are thrilled to welcome everyone back to this cherished local spot. The wait has finally ended!

The innovative smiley faces campaign brings joy to the neighbourhood by turning everyday food items into cheerful expressions. It’s all about spreading smiles with the new and improved store that’s now open.

CREDITS

Creative: Street furniture, social, tote and jute bags
Company: Foodstuffs NZ, Creative Studio
Creative Team: Stephen McGuigan, Samai Azeez
Creative Director: Marc Chetcuti
New World Retail Marketing: Camilla Fridholm
New World: Mt Albert
Owners: Sam and Victoria Wanklyn