December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Lidl Takes On Coca-Cola With Its Own Christmas Truck in the UK

German grocery chain Lidl is taking Coca-Cola’s iconic Christmas Caravan head-on in the U.K. The food retailer, which operates more than 12,000 stores in Europe, is turning a can of its Freeway cola store brand into a truck weighing 15 tons and measuring 20 meters long and five meters high. The Freeway can on wheels…
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