November 14, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Abigail Jacobs Joins REI Co-Op as CMO

Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op. Jacobs’ six-plus years at beauty retailer Sephora came to an end in March. Prior to that, she spent more than 13 years in senior marketing and communications roles at Williams-Sonoma brands including Pottery Barn and West Elm. The easing of pandemic…
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