Programmatic

How Disney Realigned Its Ad Sales to Reach More New Advertisers

Disney Advertising wants more brands to know, “You’ve got a friend in me.” The company recently told ADWEEK it realigned the organizational structure of its ad sales to better reach midmarket advertisers, with the goal of offering more localized, consultative services and supporting growth areas around data, automation, and outcomes. For Disney, midmarket advertisers are…
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