Tonal’s Epic, Cinematic Ad Is a Departure for the Fitness Category

Tonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness category–with inspiration coming from classic sports marketing and indie auteurs like Michel Gondry–Tonal’s 2-minute hero ad contrasts its pricey tech-enabled…
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