Magazines heat up for summer readers

AUCKLAND, Yesterday: As summer approaches, magazine readership is set to soar. This season offers an ideal opportunity for publishers and advertisers to reach engaged, relaxed audiences.

Summer sales data underscores why this is peak magazine season. New Zealand’s largest publisher, Are Media, reports notable uplifts, including a 27% boost in circulation and a 31% increase in magazine sales.

Distribution also ramps up to popular summer spots like Coromandel, Northland, Taupo, Hawkes Bay, Nelson, Marlborough, and Queenstown Lakes District.

Seasonal Reading Habits
Long summer days invite readers to unwind with their favorite magazines, spending an average of 1 hour and 42 minutes per issue. Whether lounging at the beach or by the pool, magazines offer an easy escape.

Are Media’s Special Summer Issues
Are Media taps into this seasonal demand with special summer issues, collectively reaching over 1.8 million readers:

• Woman’s Day Summer Special: on-sale 23 December
• New Zealand Woman’s Weekly Summer Special: on-sale 23 December
• The Listener Summer Special: on-sale 23 December
• The Australian Women’s Weekly NZ edition: On-sale 26 December
• Your Home & Garden (on-sale 19 December)
• Kia Ora (on-board 1 January)

For details on summer advertising opportunities, contact your Are Media account manager.