December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Undervalued and Overlooked, Producers are the Linchpin of Great Creative

In advertising, the producer role can be many things, from a facilitator of the campaign creation process to someone who works on set making sure the work gets done. The role has numerous titles–creative producer, interactive producer, executive producer, account manager, project manager, client partner, product manager. But a recent study by creative consultancy NoCo…
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