December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AI-Powered Holiday Ad Earns Coca-Cola a Lump of Coal

There’s nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow. Coca-Cola became the latest major brand on the receiving end of backlash for its use of AI in its marketing, catching heat for this year’s technology-fueled remake of its classic 1995…
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