Milk takes top honours at 2024 AGDA Awards

AUCKLAND, Today: Creative branding agency Milk is making waves on the global stage, securing the coveted ‘Best in Show’ award and eight other honours at the 2024 Australian Graphic Design Association (AGDA) Awards.

The prestigious ceremony, held on 14 November at Melbourne’s National Gallery of Victoria, spotlighted Australasia’s top design talent. Milk shone brightly, earning accolades for its rebranding work with Blunt Umbrellas.

“This award reflects our partnership with Blunt and the incredible culture we’ve fostered at Milk. We push boundaries together,” said Ben Reid, Founder and Managing Director of Milk.

He added, “Transforming Blunt into a global lifestyle brand has been immensely rewarding. This recognition proves our work resonates far beyond New Zealand, showing thoughtful design’s universal appeal.”

“This award reflects our partnership with Blunt and the incredible culture we’ve fostered at Milk.” – Ben Reid

This achievement follows Milk’s 2023 Purple Pin win at New Zealand’s Best Awards for the same project. Alongside ‘Best in Show’, Milk received Distinctions in Packaging and Design Effectiveness and six Merits.

AGDA juror Kate Owen praised Milk’s work, selecting Blunt as her ‘Juror’s pick’ for Design Effectiveness. “Congratulations to all winners, especially Milk, for their outstanding work with Blunt Umbrellas,” she remarked.

The AGDA Awards celebrate creative excellence across disciplines, recognising impactful and innovative designs each year. Milk’s nominations spanned 13 categories, from packaging to spatial design.

Ranked 11th globally by D&AD in recent years, Milk has cemented its position among elite agencies like Apple and The New York Times. Their work highlights Kiwi innovation on the global stage.

Milk’s transformative branding for iconic names such as Clinicians, So Good, and Weet-Bix underscores its ability to create brands that connect with audiences worldwide. AGDA’s recognition further solidifies this reputation.