Clemenger BBDO brushes up with L’Oréal

AUCKLAND, Today: Clemenger BBDO has joined the L’Oréal Group Agency Village, securing responsibilities for brand campaigns and social across L’Oréal’s impressive portfolio after a highly competitive pitch process.

The win followed a rigorous four-stage tender across agencies in Australia and New Zealand. Clemenger BBDO impressed with their strategic and social responses, backed by their in-house earned capability, Chemistry Set.

L’Oréal’s portfolio includes renowned names like Garnier, Maybelline, Kiehl’s, Lancôme, and La Roche-Posay. The agency will handle strategy, creative, digital, and social for both brand and tactical campaigns.

This appointment builds on Clemenger BBDO’s 2023 success with their in-house production company, MADE THIS, already collaborating with L’Oréal. The partnership promises greater efficiencies in campaign creation and production.

“It was a rigorous four-stage process and Clems demonstrated their exceptional experience and capability across both Brand (strategy, creative and digital) and Social.” – Rachel Taylor

Rachel Taylor, Procurement Lead at L’Oréal Australia and New Zealand said, “We ask a lot of our agencies, and this process was no exception, where we shortlisted agencies based on capability, then tested their understanding of our category, our brands and our target audiences.

“It was a rigorous four-stage process and Clems demonstrated their exceptional experience and capability across both Brand (strategy, creative and digital) and Social. We are extremely excited about what we can do in partnership together.”

Dani Bassil, CEO of Clemenger BBDO, shared her excitement about the collaboration.

“When you are all about creating work that Australians talk about, having the opportunity to work across such an exciting portfolio of brands for L’Oréal was one of our sweetest wins this year.

“The potential to do work that lives in culture is endless. We can’t wait to get started.”

The partnership has already begun, with new campaigns expected to roll out in early 2025.