BCITO’s ode to its tradies across Aotearoa

Apprenticeship provider BCITO has released an ode to Aotearoa, reflecting the fact that they are building the people who build New Zealand – 55,000 of them and counting.

BCITO is New Zealand’s top apprenticeship provider, with over 34 years of successfully providing on-the-job training across 16 building and construction trades.

For their latest campaign, bespoke billboards have put a twist on the classic town welcome signs to highlight how many BCITO trained tradies are living in Kiwi communities big and small.

Video spots reunite viewers with Neil, the accountant and once sceptical father of an apprentice, as he travels the country making sure these signs are up to date.

Chris Bleackley, ECD at EightyOne, says, “Trust and ambition have been the building blocks of our ongoing partnership with BCITO and we are delighted to share this campaign with New Zealand. Big thanks also to Supernormal for coming on the journey with us.”

Asharie Perera, Head of Marketing & Communications at BCITO says, “We’re excited to be partnering with EightyOne again, celebrating the impact BCITO tradies have in our communities. Together, we’re championing the importance of a skilled workforce in construction and how our tradespeople are contributing toward a better future for us all.”

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