Radio wraps up 2024 with a strong reach

AUCKLAND, Today: Commercial radio in New Zealand is closing the year strong, with the latest GfK Commercial Radio Survey showing weekly reach rising slightly to 3.44 million, or 74% of Kiwis.

Alistair Jamison, CEO of The Radio Bureau, emphasised radio’s reliability: “In 2017 our weekly audience was 3.36 million and seven years later we sit at 3.44 million. This should give all advertisers the confidence to make audio a key reach pillar.”

Wendy Palmer, CEO of MediaWorks says, “Audio is perfectly positioned to help advertisers finish the year strongly. With a range of flexible and cost-efficient ways to reach most of New Zealand, the audio market is ready to help secure last-minute retail sales and drive better business outcomes.”

“In 2017 our weekly audience was 3.36 million and seven years later we sit at 3.44 million.” – Alistair Jamison

Michael Boggs, CEO of NZME, highlighted summer trends, “Radio provides unrivalled opportunities for advertisers in the upcoming summer period. Research shows radio listening increases over summer*, and with digital audio listening also complementing that, it provides a myriad of solutions.”

Jamison wrapped up by underscoring the radio industry’s evolving capabilities. “We continue to grow our digital audiences across podcast and streaming, as well as developing new ways for advertisers to leverage the data and integration opportunities that these burgeoning audiences present.”

He added, “Audio is the perfect channel for this. We can convert demand today to drive short-term performance and also grow demand for the future, and that makes audio unique.”

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