Nielsen has announced the launch of Advanced Audiences in New Zealand, powered by its Consumer & Media Insights arm.
The activation is backed by strategic integrations with prominent demand-side platforms (DSPs), with over 4,000 segments to use via advanced digital campaign targeting capabilities across the country.
Nielsen Advanced Audiences offers seamless integration for digital campaigns and activations – access it by simply searching for “Nielsen Advanced Audiences (New Zealand)” on your most familiar platforms.
These integrations will give advertisers and agencies an end-to-end solution, allowing them to profile their audiences in Nielsen CMI, while simultaneously targeting them via affiliated DSPs, leveraging Nielsen’s deeper consumer insights for greater precision.
Managing Director, Nielsen, Monique Perry says, ”This is a win for advertisers and agencies. By integrating Nielsen Advanced Audiences into demand-side platforms, we’re enabling brands to precisely target bespoke audiences, ensuring every digital activation is tailored to real consumer behaviour and insights. That means brands can focus their efforts where they matter most – efficiently connecting them with the audiences that drive real results.”
Ella Gribben, Commercial Director, Audience Measurement, adds, “Nielsen Advanced Audiences is a response to the industry’s increasing need for precision targeting in a digital-first world. The end-to-end solution simplifies processes for agencies and advertisers, making it a unique approach.
“We all know reach is important, but the real value lies in connecting brands with the right people, in the right place, at the right time, and that’s what Advanced Audiences does so well.
“It allows advertisers to tap into more nuanced audience segments, tailored specifically to New Zealand. It means smarter, more impactful campaigns – campaigns that will now be more transparent, more effective, and much easier to plan.”
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