Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer...
Month: November 2024
Freevee, we hardly knew ye: Amazon confirmed late Tuesday that it will shut down the FAST (free ad-supported streaming television)...
The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But...
Creative and digital transformation agency WongDoody, an Infosys company based in Seattle, has named former Monks global chief client officer...
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some...
Pead, specialists in creative communications and reputation management, is pleased to announce the promotion of Robynne Roodt to Senior Account...
Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to...
AUCKLAND, Today: Pead is excited to announce Robynne Roodt’s promotion to Senior Account Manager, recognising her dedication and growth since...
The last time GoDaddy ran an ad during the Super Bowl, Donald Trump had just been inaugurated as president of...
Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials...