After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand's New York office as chief marketing...
Month: November 2024
In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad...
New World and DDB Group Aotearoa want New Zealanders to ‘Find your Wonderful’ by highlighting the different ways Kiwi celebrate...
Dow Jones is bringing generative AI summaries to Factiva, its research and news database tool. Dow Jones has inked licensing...
New Zealander Catherine Arrow has been named one of two finalists for Global Public Relations Practitioner of the Year at...
Tuesday, November 5 Fox News was the go-to network on Election Night in both total viewers and the Adults 25-54...
AUCKLAND, Today: New World and DDB Group Aotearoa are inviting Kiwis to Find Your Wonderful with a new Christmas campaign celebrating...
Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco's former CMO Diego Scotti,...
AUCKLAND, Today: Each time a new Four Square store opens across the country, customers receive a unique tote bag showcasing...
Hip-hop, sneakers, bees, and basketball collide in Nike's film to mark the re-release of its 1999 Wu-Tang Clan Dunk High...