AppLovin might be the next breakout in retail media. Plus, some advertiseres have already turned off TikTok Smart+. The post...
Month: November 2024
AUCKLAND, Today: Go Media shined at the 2degrees Auckland Business Awards, scooping up recognition for their strategic prowess and standout...
McCann Worldgroup has hired creative leader Jordan Doucette as chief creative officer, McCann Worldgroup, Canada, where she will oversee all...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Meet The Metrics appeared...
AUCKLAND, Today: Omnicom Media Group (OMG) continues its dominance, scoring 48 points in the latest RECMA report—19 points ahead of...
Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be "positive" for...
TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences...
Westfield has unveiled its 2024 Christmas campaign, ‘Feels Like Christmas’, an emotive series of films shining a light on the moments that...
In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with media and marketing legend Gary Vaynerchuk....
AUCKLAND, Today: Will&Sej have teamed up with Haven’t You Done Well in New Zealand. Their partnership began on Facebook Marketplace—Will wanted...