Taking play to new heights: PlayStation fans light up the Sky Tower

PlayStation NZ took brand engagement to new heights with its Sky Striker activation at Auckland’s Sky Tower, delivering an unforgettable experience for fans.

Over 400 people experienced the immersive, high-energy event, which saw the Sky Tower transform into a playable landmark, that combined cutting-edge technology and dynamic lighting.

It also offered a unique opportunity for PlayStation to further cement its position as a leader in entertainment innovation and commitment to delivering unforgettable experiences.

Beyond expectations

The experience, inspired by classic fairground strength tests, allowed participants to engage with interactive laser and lighting effects, triggering real-time displays on the Sky Tower.

“We’re thrilled with the response to Sky Striker. We knew this would be big but it’s gone beyond our expectations. As a team we wanted to take play to another level and to show how fun life can be when you take play seriously,” says Krister Robinson, Head of Marketing for PlayStation NZ.

The team at Lets Play Live led the technical display.

“Our brief was to take play to new heights and to say that was achieved is an understatement,” says Lets Play Live’s Founder, Duane Mutu.

“With hundreds of participants who helped us light up the Sky Tower, you can say it took a village. And we’re proud to have played a part in this historic moment.”

Pushing the boundaries

Hosted by Ben Boyce and accompanied by DJ Spence’s live beats, the activation drew participants from all over Auckland, some arriving as early as 3:00 PM, eager to join the fun and challenge themselves in the Sky Striker strength test.

GroupM media agency EssenceMediacom developed the hero media activation as part of PlayStation’s latest brand campaign, which also ran across digital, OOH, cinema and AV.

“We are so proud to have brought this breakthrough media activation to life for PlayStation in Auckland’s iconic Sky Tower creating a unique experience for fans. It’s a true example of groundbreaking media that pushes the boundaries of what’s possible in marketing to connect brands with consumers in engaging and non-traditional ways,” says GroupM NZ CEO John Halpin.

Eleven PR collaborated with social creators including William Waiirua and Caio Monte Negro to curate content that enticed Aucklanders down on the night to participate and literally light up the Sky Tower.

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