Award-winning director joins Exit films, reunites with former colleague

Award-winning director Noah Marshall has joined Exit films, reuniting with former colleague Wilf Sweetland.

He brings with him his producer, Luke Kneller.

Marshall worked with Sweetland for many years at production house Sweetshop before founding his own Auckland-based company, Larchmont, in 2021.

“I’ve been trying to find a way to work with Wilf for some time now,” says Marshall.

“We have been talking about how to collaborate again and over that time it became apparent and felt natural to bring Larchmont in and to join forces with Exit. I’m very excited about this new chapter for the company and the future vision it has.”

Exit Films has offices in Auckland, Sydney and Melbourne and creates video content for the likes of the International Olympic Committee, PlayStation and Apple Watch.

The Australasian company describes Marshall as a master of human connection, telling stories that are sensitive, compelling and empathetic. But he is also known for his craft and technical prowess.

“Many moons ago, when I was a young art director on the agency side, I developed an appetite for aesthetic storytelling. I am always searching for new ways to create visually. This is a visual medium, so I firmly believe it is an essential tool in creating something that moves people emotionally,” says Marshall.

His work includes Nike, McDonald’s, Sony, Audi, Chase, Mercedes, Toyota, Barclays, Telstra, General Motors, Heineken, Coca-Cola, Toyota, Mercedes-Benz, Kia and a striking black & white story for Michael Hill. He is known for his collaborative approach with creatives and clients, and his deep understanding of the modern approach to advertising.

“To me, it would be a bit odd to only enjoy one style of cuisine. Storytelling and filmmaking are no different. I relish the ability to create something visually stunning one moment and then tackle something with a more humorous tone the next. Or better still, both at the same time, keeping things fresh.

“We are in an ever-changing media landscape where everyone’s attention is thinly spread, so I believe stories that truly mean something are what connect with an audience. You might only get one shot at them seeing it, so it has to be great. My greatest asset as a director is probably my adaptability. I can wear many hats at the same time,” Marshall explains.

Marshall’s work has been applauded at all the major award shows, including D&AD, Cannes, One Show, the CLIOs, AICP and LIA.

Kneller added, “It’s a fantastic opportunity for both Noah and I to join a company with such a strong legacy. I’m looking forward to working with the exceptional team lead by Leah, Declan and Wilf, supporting the established directors and bringing through new and exciting talent to the market.”

Sweetland commented, “I am super excited to be re-uniting with Noah and working together again. Having him join EXIT across Australia and New Zealand is a great complement to our long-established roster.”

Noah’s skill in connecting with audiences is evident in his two favourite commercials, McDonald’s, Anything for Love, and last year’s Michael Hill’s A Christmas to Remember.

“The reason is that both tell emotional stories with light and shade, reflecting the multifaceted nature of life. Life isn’t about feeling just one way—sometimes things can make you laugh even when you want to cry. That’s the kind of work I strive to create,” Marshall says.

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