December 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Walmart Closes Vizio Deal: 3 Things Advertisers Should Know

Walmart is officially even more connected to connected TV. Today, the retail giant closed its $ 2.3 billion deal for TV manufacturer Vizio, which was first announced in February. In a press release, Walmart noted that the purchase of Vizio and its SmartCast Operating System, which has more than 18 million active accounts, will enable the…
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