December 19, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon’s Black Friday Game Scores Big for Advertisers

In only its second year hosting the NFL Black Friday game, Amazon has had no problem staying on offense and moving forward. Drawing 13.51 million viewers to see the Kansas City Chiefs eke out a 19-17 win over the Las Vegas Raiders–and increasing its audience 41% from the roughly 9 million who watched the New…
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