Noel Leeming shines with TBWA\NZ’s NOELedge

AUCKLAND, Today: Noel Leeming leads New Zealand’s tech scene, showcasing their expert NOELedge through a playful series by TBWA\NZ.

TBWA\NZ has crafted a series of memorable ads for Noel Leeming, ranging from cat lovers needing more photo storage to aliens looking to transfer data. Each spot showcases the brand’s ability to solve tech issues with both humour and expertise.

The campaign mixes quick, witty exchanges with Noel Leeming’s excellent service, turning tech support into something both fun and engaging. These ads are more than just informative—they’re genuinely entertaining!

Shane Bradnick, CCO at TBWA\NZ, says, “When it comes to service and tech knowledge, Noel Leeming knows their stuff, in fact you could say they have Supreme NOELedge about their stuff. In a category that’s pretty boring and shouting about prices and little else, we wanted to let people know that no matter what they need Noel’s has the NOELedge to help.”

“In this highly competitive trading environment we want to stand out but also want to remind Kiwis that we have great products, great prices and a full service offering.” – Fiona Taimana

They’ve introduced 10 clever ads to date, the latest just this week. The series features everything from supervillains seeking the most potent tech to race car drivers needing speed—all resolved by Noel Leeming’s capable team.

“In this highly competitive trading environment we want to stand out but also want to remind Kiwis that we have great products, great prices and a full service offering. This campaign delivers all of this with humour,” says Fiona Taimana, Head of Marketing and Ecommerce at Noel Leeming.

She further explains, “We love the way this shows how our team member’s knowledge is able to solve a variety of customer problems, reinforcing Noel Leeming as tech and appliance experts. For more than 50 years we’ve been helping Kiwis and in that time our team have seen it all – as this campaign shows!”

Stay tuned for more unique characters in the campaign’s next rollout, appearing on TV, online, and across digital and social platforms by the end of the year.