To prove that nobody in New Zealand knows tech like Noel Leeming, TBWA\NZ has created a series that brings to life the brand’s NOELedge of all things technology.
From a cat lover in need of more pet photo storage to an outer space alien looking to transfer the data on its device, TBWA\NZ shows how the brand’s expertise and service saves the day.
This series of quick and quirky interactions between the friendly Noel Leeming team members and a cast of eccentric customers with unique issues delivers laughs, alongside practical solutions with impeccable service.
“When it comes to service and tech knowledge, Noel Leeming knows their stuff, in fact you could say they have Supreme NOELedge about their stuff. In a category that’s pretty boring and shouting about prices and little else, we wanted to let people know that no matter what they need Noel’s has the NOELedge to help” says Shane Bradnick, CCO at TBWA\NZ.
Straight forward solutions
In total, 10 executions have been created, with the most recent launching this week. All focus on how Noel Leeming team members are able to deliver straight forward solutions using their tech expertise and excellent service. There’s the super villain looking for powerful devices, race car drivers wanting to satisfy their need for speed and plenty more to keep an eye out for.
“In this highly competitive trading environment we want to stand out but also want to remind Kiwis that we have great products, great prices and a full service offering. This campaign delivers all of this with humour,” says Fiona Taimana, Head of Marketing and Ecommerce at Noel Leeming.
“We love the way this shows how our team member’s knowledge is able to solve a variety of customer problems, reinforcing Noel Leeming as tech and appliance experts. For more than 50 years we’ve been helping Kiwis and in that time our team have seen it all – as this campaign shows!”
The next round of character executions are rolling out before the end of the year on TV, OLV, digital, social and OOH.
The post Supreme tech NOELedge saves the day at Noel Leeming appeared first on stoppress.co.nz.
More Stories
Tucson Anchor Ana Orsini Cause of Death Revealed
Another Pittsburgh Local Journalist Sets Retirement
dish magazine’s ‘Holiday’ special issue – a recipe for success over summer