Uber One partners with Rhythm and Vines for the first time alongside other big brands

For the first time ever, ride-sharing app and food delivery service Uber One is set to partner with Rhythm and Vines at the 2024 edition of the annual festival.

The New Year’s music festival that runs for three days is known for its unique brand collaborations that catch the eyes of tens of thousands of young Kiwis.

Live Nation reveals that it has curated each brand collaboration to ensure the festival is enhanced for the attendees.

In Uber One’s case, festival-goers will have exclusive access to the Uber One Lounge. A luxurious retreat where attendees can indulge in massages, refreshments, and exclusive perks including merchandise giveaways and surprise treats.

The Uber One Activation is designed and produced by Live Nation’s creative agency, Secret Sounds Connect.

Alongside Uber One, other brands are returning or attending the festival time include One NZ, who returns as the key sponsor for Rhythm and Vines, Pals, Red Bull, Steinlager, Jameson, McDonalds, Lipton Iced Tea and Booster Savvy.

“Our brand partnerships are integral to creating an unparalleled festival experience at Rhythm and Vines,” says Kristy Rosser, Senior Vice President, Marketing Solutions & Client Services, Live Nation Australia & New Zealand.

“Each collaboration offers something unique whether it’s VIP upgrades, interactive installations or relaxation areas to create shareable moments with friends. We’re thrilled to work with brands that are dedicated to creating lifelong memories for passionate music fans.”

One NZ as key sponsor will be front and centre as they present the One NZ Vines Stage. The telco also has a One NZ VIP area with unrivalled side of stage viewing. This year, the Mana Wave Cam will take over twice a day, giving festival-goers their time in the spotlight.

Pals returns as the bar on top of the hill, giving attendee’s a stunning view. For the first time ever, Red Bull offers a cardio and weights activation, ending with an ice bath. McDonald’s are offering free vouchers for hash browns and frozen cokes.

Booster Savvy will provide a convenient top-up station and phone charging with the chance to grab essential summer gear. Lipton Iced Tea are the sponsors for the returning waterslide while Jameson invites you to bring your mates to their bar near the Rhythm stage and Steinlager is the official beer for Rhythm and Vines.

“Rhythm and Vines is now in its 22nd year and since its inception, has attracted over 350,000 Kiwis and international travellers to welcome in the world’s first sunrise. Each year, our goal is to ensure that we amplify and exceed the live music experience for fans, brands and artists,” ends Kyle Bell, Head of Marketing for New Zealand festivals at Live Nation.

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