Bravo New Zealand claims the title of top challenger network

Free-to-air TV channel Bravo New Zealand, known for its reality and true crime shows, is the number one challenger network for 2024, according to recent data from Nielsen.

Bravo New Zealand is the home of NBCUniversal’s portfolio of reality content, including some of the world’s most popular unscripted TV franchises and series from Bravo, E! and Peacock, as well as true crime content from Oxygen.

Bravo launched in 2016 and this year has claimed the title of number one challenger network in peak and all day among all key demos including 25-54s, all people 5+, women 25-54 and 18-39, household shoppers with kids, main shoppers, and Auckland 25-54s. This is the closest ratings gap to broadcasters Three, TVNZ 1 and TVNZ 2 since launch in peak 25-54 viewing.

In a competitive market, Bravo is the only free to air channel showing growth year-on-year in 25-54s in peak and all day, with share being at its highest level since launch among individuals 5+ in peak and all day. The channel’s peak share is up 12% year-on-year among 25-54s and 40% among household shoppers with with kids 0-14.

Top shows on Bravo this year have included Below Deck Mediterranean, 24 Hours In Emergency and 999 Emergency Callout. On ThreeNow, top Bravo shows this year included the Below Deck franchise alongside fan-favourites Vanderpump Rules and The Real Housewives of Beverly Hills.

Bravo is gearing up for its biggest year ever on VOD in 2025 with more hours and a new Bravo-branded FAST channel entitled Below Deck Vault on ThreeNow, bringing Kiwi audiences curated episodes from the franchise.

Another big year

Brand new series coming to Bravo next year include Paris & Nicole: The Encore and Denise Richards & The Wild Things – alongside fresh seasons from Below Deck and The Real Housewives.

“In the context of the broader free-to-air television landscape, Bravo’s 2024 performance has been one of our best years to date and – as the only free-to-air network to deliver growth this year in key demo 25-54s – it demonstrates the strong appeal of our premium content in Aotearoa,” said Chris Taylor, MD, NBCUniversal International Networks & Direct-to-Consumer and Distribution, ANZ and Executive Chairman of Bravo New Zealand.

“It’s going to be another big year on Bravo in 2025 with new and returning series coming to the channel. Additionally, Kiwis will have access to even more of their favourite Bravo shows with the launch of New Zealand’s first ever Bravo-branded FAST channel, Below Deck Vault on ThreeNow, as well as the Bravo-branded blocks currently available on Three.”

Challenger networks are exclusive of broadcasters Three, TVNZ 1 and TVNZ 2.

• Source: Nielsen/Arianna. National panel. Fully consolidated data. YTD based on Jan 1 – Nov 25. All day based on 10:00-23:59. Peak based on 18:00-22:29. VOD based on Adobe Analytics/WBD/NBCU I&A VODTrack. Bravo content on ThreeNow only.

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