December 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The 14 Most Important Things TV Execs and Insiders Learned in 2024

It would be an understatement to say that the TV industry has changed a lot in the past year. From increasing consolidation, plummeting upfront prices, and an ongoing fight over sports rights, streamers and broadcasters are forging ways ahead in the new era of TV. And, they’re also learning lessons along the way. ADWEEK asked…
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