The evolution of influencer marketing has brought unparalleled opportunities for brands. But it's also created some murky tactics, including undeclared...
Month: December 2024
AUCKLAND, Today: FUSE\OMD claimed seven awards at the Pressie Awards, including two golds, four silvers, and a share of the...
It's not all fun and games for toy manufacturer Mattel, which was hit with a class-action lawsuit Tuesday over a...
AUCKLAND, Today: dentsu Aotearoa has been shortlisted in three categories at the NZ HR Awards 2025, highlighting its dedication to...
Walmart is officially even more connected to connected TV. Today, the retail giant closed its $ 2.3 billion deal for...
AUCKLAND, Today: Bastion has officially been named the creative partner for Kellanova, replacing Leo Burnett and VML. The agency now...
WTVT vice president and news director John Hoffman has announced that he will retire in February 2025. Hoffman has been...
FCB Aotearoa has announced the appointment of two seasoned strategists, Amy Pollok and Matt Lee to its integrated strategy team....
Fox News primetime host Sean Hannity introduced a new long-form monthly interview series on Tuesday--aptly titled Sean--on the streaming service...
PlayStation NZ took brand engagement to new heights with its Sky Striker activation at Auckland’s Sky Tower, delivering an unforgettable...