The controls and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising –...
Year: 2024
Paramount Global began its second phase of workforce reductions Tuesday, saying that 90% of its layoffs will be completed by...
The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate...
AUCKLAND, Today: Sir John Kirwan is on a mission to rethink “wellbeing,” which he feels has become an overused buzzword....
Shares of Trump Media sank Monday to their lowest price since 2021, days after majority owner Donald Trump and other...
On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop. The post...
AUCKLAND, Today: Anchor is bringing milk back to Kiwi fridges with a bold new campaign by TBWA\New Zealand, reminding people...
North Carolina gubernatorial candidate Mark Robinson (R) is threatening to sue CNN over a report it published last week unearthing...
Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as...
AUCKLAND, Today: Brainchild, a PR and content agency, is excited to be a finalist in the Small Business category at...