Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo....
Year: 2024
AUCKLAND, Today: Cannes Lions just dropped the names for its 2024 juries, pulling in global hotshots to sift through the...
Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on...
Incrementality startup INCRMNTAL only works with inbound leads. That might sound like a humble brag, as in the company doesn’t...
DDB has won the coveted Agency of the Year award at the 2024 Axis Awards, while Motion Sickness scooped the...
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and...
AUCKLAND, Today: Michael Hill just teased their brand refresh and a possible first-ever ambassador. They’re revealing all on April 15,...
Puma wants to be known as the "fastest" sports brand in the world, and it's hoping the Paris 2024 Summer...
AUCKLAND, Today: MBM and HYPER teamed up for a unique You’re Cooked campaign activation, bringing the creative genius of Motion...
"Some brands are blocking your website." A publisher received this news in February from one of its supply-side platforms, but...