Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pairing Performance Google snagged its first major CTV...
Year: 2024
Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity. Cavallo rose to the top...
Retail media is all the rage. But while industry dialogue around this market focuses on innovation (e.g., CTV/programmatic applications for...
In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $...
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang,...
Tonies, an interactive audio platform for children, has named creative business Anomaly as its agency of record to support its...
Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their...
WELLINGTON, Friday: With the new Auckland FC announcement this Thursday, Wellington Phoenix has teamed up with Quantum Jump for a...
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for...
AUCKLAND, Today: Publicis Groupe ANZ is making waves today, unveiling its first Disability Access and Inclusion Plan with the Australian...